Third time in a month is significant, that's not just a one-off misidentification. The Shropshire hills have had sightings going back decades - there's a decent cluster of reports around the Long Mynd area specifically if you dig into the BCIB database.
What size are we talking compared to a domestic cat or a fox? And was the tail long and carried low? That's usually the detail that separates genuine big cat reports from large ferals or melanistic domestic strays. A lot of people report the movement too, that slow deliberate walk is very distinctive and nothing like how a domestic moves.
I do most of my field work around Glastonbury and the Somerset Levels but I've spoken to enough witnesses to know that repeat sightings in the same area over a short window usually means a territory. Something worth documenting properly. Have you got any track impressions or scat? Even a rough photo of a paw print next to something for scale would be useful evidence.